The Fragrance Foundation has announced the top ten FiFi finalists competing for the 2010 FiFi Awards. The announcement comes in anticipation of the member’s only FiFi Finalists Breakfast taking place Friday April 23, at The Mandarin Oriental Hotel, New York City. Hosting the breakfast will be ABCTV reporter Lauren Glassberg. The awards celebration itself is June 10 at The Downtown Armory, New York City.

“As far as I’m concerned,” says Rochelle Bloom, president of The Fragrance Foundation, “spring doesn’t really start until we gather for this fun, eagerly awaited breakfast and find out which of the fabulous fragrance names have made it to the top five status. It’s also the moment when some winners will enjoy instant gratification and receive a FiFi right there and then!”

Bloom lauds the efforts of those who put together the lists of nominees. She says, “I’m always asked about the FiFi Award system and I can tell you The Fragrance Foundation receives and handles over 500 initial submissions with all the paperwork and careful attention to detail that such an undertaking requires. Submissions requiring a vote undergo several rigorous rounds of independent judgings and ballots are immediately sealed and sent to the accounting firm of Sperduto, Spector and Company for tabulation. It’s a heroic effort by a small, dedicated team.”

Among the finalists announced are those in the Best Packaging categories. They are:

Women’s Prestige

• a scent by issey miyake, Beauté Prestige International
• Black Fleece by Brooks Brothers Eau De Parfum, Inter Parfums USA
• Collage by 3.1 Phillip Lim & Natalie Gracia-Cetto, Ende/Anfang by Damir Doma & Yann Vasnier, Solar Donkey Power by Henrik Vibskow & Louise Turner, Smell by Henry Holland & Stephen Nilsen, Nicoll 17 by Richard Nicoll & Rodrigo Flores Roux, Whiskey Caramélisé by Toga & Alexandra Kosinski, Six Scents Parfums Inc.
• essence narciso rodriguez eau de parfum, Beauté Prestige International
• foreverlily, Good True Beautiful, Inc.
• L’Eau Ambrée by Prada, Puig USA, Inc.
• Life Threads Collection: Silver, Gold, Platinum, La Prairie
• Lola Marc Jacobs, Coty Prestige
• nanette by nanette lepore, Elizabeth Arden
• Natori, Parlux Fragrances, Inc.

• Alford & Hoff, Through Smoke Creative
• Black Fleece by Brooks Brothers Eau De Toilette, Inter Parfums USA
• Collage by 3.1 Phillip Lim & Natalie Gracia-Cetto, Ende/Anfang by Damir Doma & Yann Vasnier, Solar Donkey Power by Henrik Vibskow & Louise Turner, Smell by Henry Holland & Stephen Nilsen, Nicoll 17 by Richard Nicoll & Rodrigo Flores Roux, Whiskey Caramélisé by Toga & Alexandra Kosinski, Six Scents Parfums Inc.
• John Varvatos Artisan, Beauté Prestige International
• John Varvatos Rock Volume One, Beauté Prestige International
• La Nuit de L’Homme, YSL Beaute
• Odin Fragrances Collection: 01,02,03, Foundry NYC
• Power by 50 Cent, lighthouse beauty marketing
• Tuberose Trilogy, Histoires de Parfums
• Victorinox Swiss Unlimited, Victorinox Swiss Army

• Bath & Body Works Signature Collection P.S. I Love You, Bath & Body Works
• Bath & Body Works Signature Collection Twilight Woods, Bath & Body Works
• Halle by Halle Berry, Coty
• In Bloom by Reese Witherspoon, Avon Products, Inc.
• Faith Hill Parfums, Coty
• Flirt! Flowerific Perfume Spray, The Estée Lauder Companies Inc.
• Naturelle, Yves Rocher North America Inc.
• Super Samba Woman, The Perfumer’s Workshop Int’l Ltd.

• comme une Evidence, Yves Rocher North America Inc.
• Ironman, Avon Products, Inc.
• Playboy, Coty
• Seduction in Black – Antonio Banderas, Puig USA, Inc.
• Super Samba Man, The Perfumer’s Workshop Int’l, Ltd.